Product brands

Products need to give customers a reason to choose them and keep choosing them. Sometimes the product gives us that reason – and sometimes the brand becomes the reason.

Where genuine product advantage exists, your brand helps make that advantage meaningful and valuable. Where products are harder to tell apart, your brand can create its own value through the associations, emotions and identities that influence preference.

The Beetle Product Brand Method helps uncover the strongest source of customer preference and define a position the product or brand can credibly own.

For brand managers with a commercial opportunity to unlock: a launch, a changing category, increased competition, or an established product that needs a stronger reason to be chosen.