Welcome to Beetle
Beetle is a brand and marketing agency that is here to help businesses outperform the market by enabling them to better meet the needs of their customers.
We listen.
As business-minded marketing leaders with a broad set of tools to solve business challenges, we almost never know what our clients will value most from the broad range of services we offer until we sit and listen to their challenges and their priorities.
Some business leaders value us for our marketing leadership and ability to connect marketing activities with the things that matter most: driving sales, revenue, business growth / measurable outcomes.
Others engage us to drive long-term business growth through brand and reputation building activities, and cultural alignment across their workforce.
Whatever service we provide, we will always start with listening to what success looks like, and understanding what is standing in our way
Customer oriented since 2002.
Beetle is a brand and marketing agency that orients its brand, marketing, culture, experience, design and media services around a focus on customer-centricity.
We’re a team of independently minded professionals who are growing our operation to compete internationally from our base in Waikato, New Zealand.
We have a simple business-oriented ethos; reliable, scalable and repeatable methods; and a no-nonsense take on the commercial discipline of marketing, on selling stuff, and on being our clients’ partners.
These things aren’t new, they’re the things that George Bettle built the agency on from its inception in 2002, and they’re the things that will guide our future.
Meet the team
This is us
“I’m big on solving the right problems and pulling the right marketing levers for growth, but I’m also all for getting it started, working it out, and getting it done.”
Over 20 years of brand and agency leadership (NZ, AU, UK).
B–A strategic lead; brand, marketing and communications strategy. Use me to help find the right problems to solve, the right insights to leverage, the right tactics to solve them and the right indicators to measure them.
- Will Peart
“Creativity is not about self indulgence - it is about sales. More than ever, a strong idea is the start of success.”
I started Bettle-Associates in 2002, and I am immensely proud of the work we do. Will leads the agency today, but as an agency we are totally committed to delivering exceptional service and results for our clients.
George Bettle
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