Advantage

Buying tyres should be straightforward. But for Advantage Tyre Solutions, opportunities existed to make the customer journey clearer, easier and more connected – from initial research through to purchase and ongoing service.

We set out to understand how customers really behave. Through customer research, store interviews, observation and quantitative research, we developed distinct, data-informed customer personas and mapped their journeys, uncovering the moments of friction that influence confidence, decisions and conversion.

These insights informed a comprehensive CX strategy spanning digital and in-store experiences, with recommendations covering smarter tyre search, simpler bookings, transparent pricing, assisted selling, customer loyalty and more consistent service across the network.

The outcome? A customer-led blueprint for removing friction, strengthening relationships and creating better experiences that support business growth.