Cal>Isuzu

CAL's new state-of-the-art Te Rapa workshop represented a major investment in keeping New Zealand's transport industry moving. Our challenge was to turn its scale and capabilities into compelling reasons to choose CAL.

We built the All in one place campaign around a simple idea: they built big, so they could focus on the small things. The new facility brings integrated servicing and VTNZ compliance together for greater efficiency, while expert technicians, advanced diagnostics and attention to detail ensure quality isn't compromised.

Cinematic, drone-led creative showcased the facility's scale and the precision behind its service. Our media team combined industry print and editorial with targeted Meta and YouTube campaigns reaching Waikato's fleet and transport audiences.

The results? Over 730,000 digital impressions, almost 129,000 people reached on Meta and completion rates exceeding 90% for the YouTube films.

All reinforcing CAL's promise: Count on us to keep you moving.