Challenge

Challenge Fuel needs to build brand preference and drive customer engagement in a highly competitive fuel market, while making every media dollar work harder.

As Challenge's ongoing media partner, we lead media strategy, planning, buying and optimisation across brand-building campaigns and loyalty programme activity, connecting long-term brand growth with short-term customer action.

Our digital performance team uses precise audience targeting, channel optimisation and performance analytics to continually improve campaign effectiveness. As official Tracksuit agency partners, we also integrate brand health tracking into our media strategy, using real-time insights into awareness, consideration and preference to inform investment decisions.

We've led a more connected, evidence-led approach to media that balances brand building with customer acquisition and loyalty, continually refining performance and strengthening the Challenge brand.