Case studies

Challenge

We made it local (My Challenge)

  • Marketing planning
  • Design
  • Media

When Challenge sought an agency to bring a new loyalty programme to life across NZ, we made it local.

The successful launch of Challenge Fuel's new loyalty programme, My Challenge, required not only more frequency and spend from existing customers, but also attracting new customers to switch to the brand. As ever we needed to 'sell + brand' – bringing to life a programme that has now swelled to over 200,000 members.

Learn more about Challenge challenge.net.nz

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