DairyNZ

With its levy vote approaching, DairyNZ needed to engage farmers in a decision critical to its future, building understanding, confidence and support across a diverse farming community.

We developed 'Together', a campaign that brought DairyNZ's strategic approach to farmer communications and engagement to life. Inclusive, distinctive and unmistakably connected to the DairyNZ brand, the creative helped cut through and reinforce a shared sense of purpose.

DairyNZ praised the campaign for hitting the mark on inclusiveness, brand alignment and cut-through, helping support an important outcome for the organisation and the farmers it represents.