DeLaval

After years of focusing DeLaval’s marketing on robust hardware and reliable consumables, it was time to shift the positioning to people and performance. Position DeLaval as the go-to company to set up, maintain and optimise a complete milking ecosystem, a partner who helps improve performance, future-proof a farm and frees up time.

Following conversations with DeLaval representatives and dealers, the challenge was to find the single idea DeLaval should own in the minds of New Zealand and Australian farmers, and one that dealers could confidently champion and deliver on.

'Let's Shape Progress' is our answer: an open invitation to farmers and dealers to move forward together. It reflects a brand built on continuous improvement, where people, products and partnership work as one connected ecosystem, and where the real reward is what it gives back to life on farm: time and peace of mind.

Learn more about DeLaval delaval.com/en-nz