Fonterra

Fonterra may be New Zealand’s largest business, but they are also a co-operative – owned by their 10,000 farmers. And for the Co-op to continue their international success in an increasingly competitive global market, their strategic focus has needed to be on securing quality, sustainable Kiwi milk supply – retaining and attracting farmers to being part of the Co-op.

‘Your Co-op’ is a strategic reorientation of the Fonterra brand for its farmers, and it’s shorthand for the connected set of value propositions that has been defined to help Fonterra to build pride, trust and belonging amongst its owner farmers and the Co-ops global operations. The Co-op and all of its teams and tech and tools all exist to get the most out of every drop of farmers’ milk – and the campaign is all about bringing that to life.

Learn more about Fonterra fonterra.com/nz/en.html