Virbac

Farmers often turn to injectable trace element supplementation when problems arise. Virbac wanted to change that behaviour, encouraging farmers to prepare their animals ahead of critical moments like calving, lambing and mating with MULTIMIN®

We developed 'Prepare their biology to win', drawing parallels between elite athletes and high-performing livestock. Featuring rugby star and farm owner Scott Barrett, the Performance Ready campaign combined compelling creative with proven animal health benefits.

Our digital performance team connected awareness with action through a full-funnel media strategy. Sky Sport, rural print and digital video built broad awareness, while targeted Meta and Google Demand Gen campaigns delivered relevant messages at key moments in the farming calendar. Continuous optimisation drove qualified traffic and encouraged farmers to ask their vets for Multimin.

The results? Nearly 3 million seasonal digital impressions, over 53,000 clicks and approximately 20% year-to-date sales growth, building on an already strong preceding season.