Whakapapa

With a new operator, a new brand and a compelling Season Pass offer, Whakapapa needed to translate renewed interest into sales – with less marketing investment than the previous year.

Our digital performance team developed a full-funnel media strategy, building awareness before progressively shifting focus towards traffic and conversions. For the first time, we introduced custom audiences of previous pass buyers, continually optimised targeting and strategically increased investment ahead of the offer's closing deadline.

The results? Season Pass revenue up 97.8% year on year, opening-week paid pass sales up 293%, and an estimated 76% reduction in acquisition cost.

All underpinned by 'Up Here', the new insight-led brand platform we developed to help establish Whakapapa's next chapter.